My Story

Welcome to a new era of swimwear.

Amaiz is an innovative collection of contemporary swimwear bringing you more. More coverage. More choice. More style. 

We know traditional swimwear styles don’t work for everyone, so we’re bridging the gap between a bikini and a burkini to ensure every woman feels comfortable and confident when she wears Amaiz. 

This is about swimwear on your terms, so whether you need modest swimwear, something that gives you more sun protection, or perhaps you’d just prefer a little more coverage than a bikini or swimsuit, we’re offering you new alternative choices, without compromising on style.

Our limited edition swimwear is crafted here in the UK using the finest Italian Lycra to create swimwear that lasts. This fabric has been carefully handpicked for its high performance, excellent quality and longevity. So say hello to impeccable shape retention and high chlorine resistance meaning you can enjoy your swimwear for years to come. 

Our unique prints have been inspired by the latest catwalk trends so it’s time to find a swimwear style you love and get set to swim in the pool, dive into the depths of the ocean, have some fun in the sun on holiday, or simply sit and relax in the sauna – the possibilities are endless… 

A note from our Founder


“The creation of Amaiz came from my own personal swimwear journey; I wanted to get into the pool with my baby on holiday and didn’t want to miss out sitting poolside whilst my family and friends enjoyed the water, however, I really struggled to find something to wear. 


I needed something with a little extra coverage so I could feel more confident with my post-baby body and I really wanted something that still felt stylish and on-trend.  I couldn’t find anything and I found this experience incredibly frustrating, so this led me to start my own brand. I wanted to eliminate this struggle for other women that may also need more coverage and so as a trained pattern cutter, I used my skills to create a collection that meant more swimwear options so that each and every woman can feel comfortable and confident in or around the water”. 

Anesa xx